Product tiles lack useful product information, and while the hover animations provide feedback and alternative product colors, only one alternative color can be shown even if a product had more than two color options.
Homepage product tiles now show a lifestyle image of the product in use when the user hovers over the tile. This way, both product renders and lifestyle images can easily be viewed.
Improved hover animations for product tiles are less jarring and have the utility of zooming into the product for a better view. Now, multiple color variations can be viewed and selected.
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